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Dua Lipa on Her Yves Saint Laurent Magnificence Libre Marketing campaign and ‘Freedom’ Cowl

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Few pop stars right this moment are as cultured as Dua Lipa. Born in Kosovo and raised in London, the singer-songwriter has change into a full-fledged world phenomenon, whose excursions have taken her all over the world and again. Thus her versatility, impeccable vogue sense, and fierce independence make her the right match for YSL Magnificence’s latest perfume, Libre Le Parfum. An attractive, sensual replace to the home’s unique Eau de Parfum, its searing saffron, orange blossom, and light-weight lavender notes lasts all day (I can verify this) and depart a path in every single place, not in contrast to Lipa herself. Her chameleon-like high quality permits her to consistently be on the go and concurrently reside within the in-between, straddling the worlds of masculine and female—and solitude and chaos—with aplomb.

Courtesy of YSL Magnificence

Not solely is she a vogue and sweetness icon—Lipa is a fierce advocate for girls’s rights. As of late, she’s taken on heavier subjects of gender inequality and poisonous masculinity on her hit podcast At Your Service, talking with leisure trade energy gamers like Riz Ahmed and Megan Thee Stallion about the best way to greatest navigate these tenuous subjects in 2022. Her eager perception is uncommon for somebody who’s solely simply reached her late twenties, and she or he embodies all the pieces the YSL lady stands for.

For her newest marketing campaign, Lipa finds herself within the blue lagoons and black seashores of a distant world, faraway from the noise of societal influences and targeted on turning into her greatest self. To accompany the marketing campaign, she recorded a blistering cowl of George Michael’s iconic music, “Freedom.” As he succinctly put it virtually 30 years in the past, “Gotta have some religion within the sound, it’s the one good factor that I’ve obtained.” Lipa harkens on the previous and current to propel herself into the longer term together with her genre-defying music that has solidified her as a celebrity with a future that’s as vibrant as her sound. Right here, she sat down with ELLE on a balmy June day within the south of France to debate all issues YSL Magnificence, overlaying that iconic music, and all her journey magnificence ideas.


Who’s your greatest magnificence inspiration?

Ohhh, kicking off with an enormous one! Once I take into consideration magnificence and vogue inspiration, I draw a variety of it from the ’90s. I really like that Kate Moss ’90s, fresh-faced, dewy pores and skin. I really like ’90s Drew Barrymore, she at all times liked a brown lip. That was one thing that I at all times liked, and my mum as properly. [My mum] was the primary particular person I ever noticed placing eyeliner on within the mirror. I used to be at all times so fascinated by how she did it so completely each time.

What scent reminds you probably the most of house?

I feel the odor of recent minimize grass is one thing that instantly takes me again to being in Kosovo. There’s additionally this odor within the wintertime, when it’s chilly and all people is burning wooden of their fireplaces, and there’s this actually heat odor of winter and burning fireplace. It’s actually nostalgic to me.

Gotta love these childhood scents.

Yeah, these two are positively the scents, and a few of my favourite smells. After which, once I take into consideration London, it’s like…have you ever ever smelt when it’s a sizzling day then it rains? There’s this rain, however concrete odor. I don’t know the best way to clarify it, however that can be actually comforting to me, and that jogs my memory of London.

It’s very particular to cities. It virtually smells just like the rain is coming off the pavement.

Yeah, I really like that. Must discover a post-rain odor!

You talked about watching your mother apply eyeliner. Was that your first childhood reminiscence of magnificence and self-care?

For positive. I used to be at all times fascinated; my mum would simply sit in entrance of the mirror and do her eyeliner. I suppose now once I assume again to it, when my mum had me, she was 23 years outdated. Whenever you’re a child, you at all times consider your dad and mom as a lot older, however most likely on the time once I keep in mind her doing eyeliner, she was my age.

The theme of this marketing campaign is freedom. When do you’re feeling probably the most free?

I really feel probably the most free once I’m onstage. Perhaps that sounds cliché to say, however I really feel fortunate that I get to actually reside these moments, these phrases that I created in a studio setting, and keep in mind why I wrote them, and why I felt the way in which I did, and have the ability to share that power. After which there’s at all times this freedom and playfulness once I’m onstage. Particularly after the primary 10 exhibits of my tour, the place I did a lot fascinated about the place I needed to be, and what I used to be doing, and the choreography, and the routine, and entering into the stamina of performing evening after evening.

That feels like so much.

That was all the pieces, and it was actually releasing. Every part felt actually playful and enjoyable. Actually enjoyable. I really like Madison Sq. Backyard.

You didn’t appear nervous in any respect whereas performing there both.

I wasn’t! I used to be completely in it.

You appeared in it.

I liked it. That present was a dream for me. It was loopy.

Headlining! I’d really by no means been to Madison Sq. Backyard earlier than.

Had you not? It’s simply an epic venue, and I feel that it holds a lot historical past that it feels daunting. Simply the concept of being in there, not to mention being on that stage…but it surely was superb.

dua lipa ysl beauty libre parfum

Courtesy of YSL Magnificence

It was nice. Now, inform me slightly bit concerning the marketing campaign video shoot. Which setup was your favourite? There are fairly just a few.

I prefer to name them adventures with YSL Magnificence, as a result of we at all times go to probably the most insane areas. I’ve so many emotional experiences once I’m filming these campaigns. The primary one, we have been by the Grand Canyon, and there’s simply one thing about it…I used to be standing on the sting of the Grand Canyon filming, and there was an eagle. There was only a second the place everybody in the entire crew was so distant, as a result of we have been filming this very remoted second the place I used to be all alone. I used to be simply in my head considering, You’re such a small particular person on this huge, massive world! There’s one thing about that feeling that grounds you.

It’s humbling, proper?

It’s actually, actually humbling, and it’s actually thrilling. I really like doing these campaigns, and I’m excited to do the brand new one as properly. I had some actually mind-blowing moments simply wanting on the ocean and seeing how small you’re compared to it. The ability of the waves, and being excessive up within the lighthouse…all of these issues actually simply carry you again all the way down to actuality.

What’s one of the best magnificence recommendation you’ve ever obtained?

Much less is extra. Particularly once I was on tour, dancing each evening with make-up on, after which having breakouts. I used to be attempting all the pieces: serums, masks. Then I used to be like, “Okay that is overkill.” I feel that what I must do is simply return to fundamentals [and] maintain it actually easy. I simply don’t use very many merchandise anymore. My pores and skin was superb once I was a child, and the much less you’ve obtained in your pores and skin, the higher it’s. I at all times have gone again to that, and that’s the place I’m at in the intervening time. Much less is extra, but it surely may change [laughs]. Additionally, my mum by no means let me pluck my eyebrows once I was a child, and now I’m actually joyful about that.

How concerning the worst?

I as soon as bleached my hair and didn’t actually know what I used to be getting myself into. I assumed, Oh, it’ll give my hair some texture, no matter. Then it regarded like I got here out of a microwave. It simply didn’t work. My hair is simply too darkish to go blonde.

I can’t think about sitting with that bleach on.

It was eight hours! And that’s not even the worst magnificence recommendation, as a result of I would do it once more [laughs]. However it’s a kind of issues the place not less than know what you’re entering into.

What’s the important thing to self-care if you’re on the street? In addition to preserving the skincare routine quite simple.

Taking your nutritional vitamins and getting sleep. That’s what I’ve realized permits me to maintain my stamina up. I do yoga on daily basis, however apart from that, it’s actually essential for me to attempt to get sufficient sleep. You’ve obtained to double cleanse man—two totally different cleansers. I’ve actually obtained to wash that make-up out!

If you happen to might describe Libre in your individual phrases, how would you clarify it?

I feel it’s an ideal juxtaposition between masculine and female, and I feel the scent in itself is one thing that I actually linked with, as a result of I really like that merging of worlds. I like duality. It’s one thing that I’ve at all times felt very snug [and] very linked to. It’s simply this actually robust however delicate odor, which I additionally really feel like represents a variety of girls.

libre le parfum ysl beauty dua lipa

Courtesy of YSL Magnificence

Since you could be robust, however you shouldn’t be afraid of being delicate.

We must always have a good time all elements of ourselves. I feel that’s extremely essential, and I feel individuals are so fast to affiliate girls with being weak, however there’s nothing mistaken with that. I feel that’s additionally a part of poisonous masculinity. We must always have the ability to be weak, and we should always have the ability to really feel emotional and have the ability to specific ourselves, as a result of it’s really the easiest way for us to have the ability to be probably the most open and free.

I used to be simply listening to an episode of At Your Service, and also you touched on this, how even males have to be weak.

Completely! They’ve been taught to not be that. They’ve been taught to should be robust to a fault, ? And I feel it’s about taking 10 steps backwards.

It may be damaging to place your feelings to the aspect with out correctly processing them. There’s a cause I‘m feeling this…

I’m feeling this, so we should always enable ourselves to really feel it! The identical factor occurs generally with girls. Today, as I’ve skilled speaking to buddies of mine, as girls, we’re slowly beginning to get our sense of energy and feeling stronger in our positions. We’re additionally taking over extra masculine roles, after which we’re like, “We have now to be stronger! We have now to not present worry and never present vulnerability to be taken severely.” And it’s like, no! We are able to have all these nuances, and we could be all these issues and nonetheless be taken severely and nonetheless be robust.

We positively want extra nuance.

Extra of that, completely.

Shifting gears to music for a sec. How do you go about selecting collaborators if you’re singing? Is it the music first, then the artist? Or vice versa?

I love to do issues a variety of the time which can be sudden. I feel it simply makes for an thrilling music. This present day, there’s no such factor as a style, so when two artists come collectively, it’s simply what they create collectively that makes it so thrilling, and that’s what I really like. It turns into a sound all by itself, and that’s how I am going about it. Then, if it’s a music that’s being introduced to me first, it’s all the pieces: what it’s like sonically, the artist that I’d be working with, what can they convey to the desk to make it distinctive, and to make it sound like one thing that we each characterize.

dua lipa ysl beauty perfume libre

Courtesy of YSL Magnificence

If you happen to might be any make-up product, what would you be and why?

Oh my God, you’re actually preserving me on my toes! I feel I’d be a brown lipstick, as a result of it’s simply traditional. You don’t should put on any make-up, however you place the brown lipstick on and you are feeling good. It’s minimal, however easy. It’s the least quantity of effort whereas nonetheless doing probably the most.

I heard a snippet of the “Freedom” cowl that you simply did. What was it like recording such an iconic music?

It was actually thrilling, however clearly, if you’re overlaying a music that has such an enormous legacy and with such an unbelievable artist, you need to do it justice. I at all times prefer to be considerate once I’m overlaying songs, however particularly with songs that maintain a lot worth to tradition. I needed to create in my very own method, but additionally have it maintain the identical that means. I feel
it’s good for the Libre marketing campaign, as a result of it embodies that. I hope I did it justice. Once more, it’s a canopy, so it’s my tackle it that’s hopefully achieved in probably the most respectful method doable.

It encapsulates the masculine and the female, the tender and the loud, to start with and the tip. You get to scream from the mountaintop and let all of it hang around.

I imply, that music is the embodiment of freedom. And the way in which it’s been used over time to characterize so many cultural moments is iconic.

And it nonetheless hasn’t misplaced its influence in anyway.

No, it hasn’t!


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