In today's article, I want to show you some secrets of the publishing industry, especially in the field of fitness and bodybuilding magazines: as you will see, the publishing industry tends to hide a lot of important information and exaggerate what is not very relevant.
The third big lie par excellence about weight loss I'm going to tell you about today is: “Believe everything you read in magazines”.
Nothing could be more wrong.|| |110
Parliamoci chiaro, generalmente ognuno di noi è portato a pensare che tutto ciò che viene riportato nelle riviste (soprattutto se si tratta di riviste con una certa notorietà) corrisponda alla sacrosanta verità.
This is because the main means of information and communication and in particular national and international magazines tend to have greater credibility than the word of a mere mortal like me.
Non trovi? Beh, ti farò ricredere.
Unfortunately the fitness media hide some sneaky little secrets.
The information disclosed in the field of wellness , fitness and nutrition contained in numerous well-known magazines in the sector must be taken with a grain of salt: you must know that they are in a certain sense "contaminated" or rather "negatively influenced" by numerous variables.
The publishers are very clever: they have managed to hit the point of weakness of their readers. They leveraged their ingenuity, exploiting the excessive trust that readers have placed in their magazines: in fact, most readers, being easily impressionable, believe indiscriminately everything they read in a successful national or international magazine.
Unfortunately, I have to tell you that in recent years a sort of vicious circle has been created, a small business between the publishing sector of fitness magazines and companies manufacturing food supplements and similar products.
Let me explain.
Many fitness magazines today earn not only for the articles they write but above all for what they advertise: yes, many food supplement companies exploit the magazines to advertise themselves, in short, they use them as the main channel for selling one's products.
Obviously I want to clarify that this does not mean that these magazines do not contain ver path: you just need to know how to filter the real news from the fake ones with a pinch of cunning and intelligence.
The problem in my opinion is that unfortunately most people no longer know which writers and above all which writers which magazines you can trust and which ones to avoid. Furthermore, not everyone has the insight to identify where the editorial part ends and where the actual advertising begins.
And here I'll help you .
Think about it for a moment: have you ever noticed the presence in any fitness magazine of articles based on the latest greatest "discoveries" made on supplements? Here, these aren't really articles but simply incognito ads, complete with a telephone number at the end to place an order.
Even if a magazine has no particular interest in a particular supplement company, keep keep this in mind: a full-page ad written in a nationally circulated fitness magazine can cost tens of thousands of euros, so it is clear that publishers will never write something that could offend or contradict the advertisers of these companies of supplements.
Indeed, it is in the magazine's best interest to promote supplements as much as I can to keep the manufacturing companies good and loyal, regardless of the effectiveness of their products.
And do you know why? It's all based on a cycle that tends to repeat itself indefinitely: the more supplement companies sell their products, the more advertising they do, the more these companies advertise themselves and the more they manage to sell their products. eight.
What still amazes me is seeing how many people, especially beginners, naively believe every word they read in "bodybuilding magazines" and thus end up buying hundreds or thousands of euros of useless pills, powders, drinks to “gain muscle mass”” or “burn fat”.
If you don't know how to distinguish true from false information in fitness magazines – and today, this also applies to online magazines and i blog,-there's only way to be certain that the information you get is unbiased. The solution is to get your information from an unbiased magazine that does not advertise or sell supplements AT ALL!